Azzurro753 is a brand new concept store idea representing a unique way to join Italian culture and craftsmanship with commerce. Our philosophy allows us to present an exclusive blend of fashion, design, cuisine and national values from our beloved homeland to the other side of the world. Love and pride for our origins strongly encouraged the conception of this experiential journey to Italy, called Azzurro753. Customers will feel colors, scents and tastes of Italy at first sight, starting from our company name. Azzurro [adˈdzurro] (literally, azure or light blue) is the color of Italy. Azzurro is also one of the most famous Italian pop songs, known all over the world, recorded by Adriano Celentano in 1968.
Last but not least, our number. 753 represents a tribute to our hometown, Rome. According to tradition, on April 21, 753 B.C., Romulus and his twin brother, Remus, founded Rome on the site where they were suckled by a she-wolf as orphaned infants.